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Abstract

Traditional curation of art has been controlled and limited via elitist accessibility, galleries and auction houses consolidating power. Auction houses Christie’s and Sotheby’s already account for more than 80% all major artworks sold, an effective duopoly.

While excellent for their margins (north of 30%), this art and artists censorship is the assassin of creativity, and such duopolies curate and limit the full potential and diversity of art.

Minty stands for artists, unbound creativity and removing homogeneity. Minty is all things quirky, all things democratic and above all - a fair exposure for all. It is about using technology to bring value back to artists and reduce censorship from the few. It is about democratizing art with the power of Blockchain technology.

The Problem

The art world faces the same threats as all economic systems that dominate our globe; wealth is concentrated at the top, being traded by the selected few, with little trickling down to the source, to the artists who produce the works, to the writers, curators and creators in general who play vital roles in shaping our cultures.

For ages, artists have been struggling to fund and live from their passion. Although the internet offered a means of exposure to a global audience, there’s never been a good working model that would finance their projects and enable them to capture the fair value of their work, from its immediate usage and future appreciation.

Minty believes that art comes from unbound diversity, and that systems should be designed to promote creativity at a global scale.

The Art ecosystem has not adapted to current technology. As a result, it centralises value into a handful of organisations at the expense of artists.

“The most challenging problem facing the art world today may be the conflict between the new global audience of visually fluent people versus the traditional art-world elites. Could a small group of influential people leading the major museums, galleries, auction houses, and art publications continue to define which artists would be celebrated? Avoid the tyranny of consensus. Art should dismantle consensus, not collude towards it.”

Jeffrey DeitchArt Dealer & Curator

“There is no true art market. A market is a transparent forum of exchange—public and private pricing combined. We must resist the desire to keep this forum sacred—and put the data into the hands of all. Digitize to revolutionize—put your pricing online and level the playing fields—putting more power into the hands of the artists and creating a new currency for them. Create the digital pricing forum to create the true market.”

Christy MacLearCEO, Robert Rauschenberg Foundation